You control the algorithm.
A feed. Six decisions. What will you optimize for?
THE COLLECTION / A LITTLE OF THE UNEXPECTED
Find your next “huh.”
Follow a subject, try a different format, or see what fits your time.
A small collection. Plenty of ways to look.
16 experiences · Upcoming editions are labeled.
The missing denominator
Two cafés. One impressive claim. Follow the numbers hiding in plain sight.
A Feed Is a Choice
Three posts, one top slot, and a surprisingly important definition of “better.”
When a Number Needs a Neighbor
An impressive increase becomes a different story when the total walks into the room.
The Frame Around the Fact
A garden, two parking spaces, and the questions a description invites you to ask.
A Popular Post Is Not a Representative Sample
A thousand replies can tell you something useful without telling you what everybody thinks.
What Would Change Your Mind?
Give a belief an exit condition before the next persuasive screenshot arrives.
A Screenshot Is Not the Whole Story
The pixels may be genuine while the story around them needs another look.
When Two Headlines Describe One Event
An editing-room exercise in choosing a comparison without losing the event.
The Difference Between a Ranking and a Verdict
First in a list is an answer to a sorting rule, not the end of your investigation.
The Evolution of Trust
An interactive introduction to cooperation through repeated games. Change the conditions and watch strategies fare differently.
Original by Nicky Case
The Wisdom and/or Madness of Crowds
Draw connections and explore how network structure changes what can spread through a crowd.
Original by Nicky Case
Parable of the Polygons
Move little shapes and examine how local preferences can produce a larger pattern nobody explicitly selected.
Original by Vi Hart and Nicky Case
Seeing Theory — Basic Probability
Flip coins, roll dice and compare averages in one specific chapter of this archived visual probability project.
Original by Daniel Kunin, Jingru Guo, Tyler Dae Devlin and Daniel Xiang / Brown University
YouTube Recommendations
Read YouTube’s own public explanation of recommendation signals, feedback and controls, with the source of the claims kept visible.
Original by YouTube
How Google Search Works
Explore Google’s public account of Search, then distinguish the explanation of a ranking from proof of an individual claim.
Original by Google